For typography class we are making a motion graphic type video to a famous speech, either from a given list or one of our choosing. After spending hours listening to speeches on the list as well as various speeches that I looked up, I was getting really frustrated with not finding anything that was jumping out at me. Finally a friend suggested I look a speeches by Nelson Mandela, and I found one that I liked. So if it gets approved, I am going to do a clip from Nelson Mandela's speech after he was elected as president.
I am planning on using the clip up until 42 seconds, and then editing in the part where he says "Let there be justice for all. Let there be peace for all." I wish I could do the whole part of this clip, but the full thing is 1:30 and that would just be too much.
Here is the part I'll be using:
"The time for the healing of the wounds has come. The moment to bridge the chasms that divides us has come. The time to build is upon us. We have, at last, achieved our political emancipation. We pledge ourselves to liberate all our people from the continuing bondage of poverty, deprivation, suffering, gender, and other discrimination....Let there be justice for all. Let there be peace for all."
Some Q & A about my chosen speech:
_ Who is speaking? Nelson Mandela
_ Why was/is the speech important to society? He was the first non-white to be elected as president of South Africa. His efforts during his lifetime and more specifically during his presidency helped end racial segregation and ushered in a peaceful transition into majority rule.
_ Why do you feel it is important or interesting? I feel this is important because Mandela made a huge impact on South African history as well as a huge impact worldwide.
_ What is the emotion, mood, tone, personality, feeling of the speech? The tone of the speech is serious, yet successful. He speaks in a serious tone but the words he speaks are freeing.
_ What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses? There are parts that he pauses before/after he says "has come" and he emphasizes these words. He emphasizes the words poverty, deprivation, suffering, gender, and discrimination. He speaks clearly and uses pauses between spoken lines and is sure to emphasize little two word combos like, "for all" and "has come".
_ What do you FEEL should be loud or soft, long pause or rushed? I feel these little bits that he emphasizes through surrounding them with pauses or fluctuating his voice a little bit should be emphasized. Ex: "has come" "at last" "for all"... it is these phrases that shows the purpose of the speech. That South Africa has been fighting for equality, and these phrases show that it has come.
_ Is there a call to action? When listening to it what are key/emphasized words? The last snippet that I want to include in my speech feels kind of like a call to action. It's where Mandela says, "Let there be justice for all. Let there be peace for all." It's like he's telling what is to come - but also reminding the listeners this is what they need to fight and live for because it's what they deserve.
_ How does it make you feel? It makes me feel proud of Mandela and peaceful - I would say happy but that isn't the word to describe it. This is a man who has been discriminated his whole life because of the color of his skin - and he has been fighting for his country for equality ... and now it is coming. It's happy in the way that you know injustice has taken place but now that will change and THAT makes you feel happy. It makes your heart smile.
_ How do imagine that the audience felt? I would imagine the audience felt excited and happy and free. I need to do more research on the election and how the people of South Africa felt during this time -- but I imagine they would be happy.
_ Could there be another interpretation of the speech? Like I said I need to do research, but I assume there were people who didn't want him to become president like there all in all elections. Perhaps the white people who were used to being the "best" in society were not excited for equality, but this is something I need to research more.
ABOUT NELSON MANDELLA:
Nelson Mandela was born on July 18, 1918, in Mveso, Transkei, South
Africa. Becoming actively involved in the anti-apartheid movement in his
20s, Mandela joined the African National Congress in 1942. For 20
years, he directed a campaign of peaceful, nonviolent defiance against
the South African government and its racist policies. In 1993,
Mandela and South African President F.W. de Klerk
were jointly awarded the Nobel Peace Prize for their efforts to
dismantle the country's apartheid system. In 1994, Mandela was
inaugurated as South Africa's first black president. In 2009, Mandela's birthday
(July 18) was declared "Mandela Day" to promote global peace and
celebrate the South African leader's legacy. Mandela died at his home in
Johannesburg on December 5, 2013, at age 95.
(I found this information from: http://www.biography.com/people/nelson-mandela-9397017)
Here's the excerpt I'm using from his speech:
"THE TIME FOR THE HEALING OF THE WOUNDS, HAS COME. THE MOMENT TO BRIDGE THE CHASMS THAT DIVIDES US HAS COME. THE TIME TO BUILD IS UPON US. WE HAVE, AT LAST, ACHIEVED OUR POLITICAL EMANCIPATION. WE PLEDGE OURSELVES TO LIBERATE ALL OUR PEOPLE FROM THE CONTINUING BONDAGE OF POVERTY, DEPRIVATION, SUFFERING, GENDER, AND OTHER DISCRIMINATION ...... LET THERE BE JUSTICE FOR ALL. LET THERE BE PEACE FOR ALL."
Studying my speech: the following picture shows the different emphasis/pauses during my clip. The words underlined are emphasized, the words boxed are emphasized around pauses and the stars show where the dramatic pauses occur.
Planning the flow: The next part I cut up my speech and decided how it would flow best, and which words would work best on a spread based on the emphasis/pauses of the speech. Each line shown is a separate spread.
In one of my studios we started our new project this week, packaging design. To determine what object we'd be working with we drew small cheap "everyday" items from a bag, and I chose a kids harmonica toy.
At first I was a little discouraged because it is VERY cheaply made and the sticker is poorly designed, but then I realized I get to design packaging for a kids toy - which is so fun. And I get to make the design better - so I shouldn't be discouraged by the current poor design!
So I started some research. And I found all of this hilariously wonderful videos of little kids playing harmonica: (click the pictures to link to the video)
This one makes me SO happy, you can't help but smile when watching this video!
So for part of our research we were suppose to decide how this product makes the customer feel. And after watching those videos of kids playing the harmonica, I had so much to work with. Check out my list:
I FEEL-- happy like I wanna dance like I wanna laugh like smiling like making NOISE like being a star attention getting
And then I started researching packaging. More specifically toy packaging. Check out some of the inspiring pictures and packages I found --
I like the idea of my package having a more retro-toy vibe. I want the package to be attention grabbing to kids and their parents (who would be buying the toy) but kids' toys these days are almost TOO attention grabbing. They have bright colors and illustrations exploding everywhere - so a challenge for myself will be designing a package that is just as much appealing but not as much overwhelming. I think these retro inspirations are good examples of being simple while also bright and endearing.
PRIMARY AUDIENCE --
I decided my primary audience for this toy had to be kids. The item was clearly designed for kids, and there wasn't really anyway around it. On my products original package, it says ages 4+, so I'm pretty much going to stick with that. My specific person from my target audience, however, is a seven year old girl in first grade, my sister :)
That's a picture of her dressed up in my clothes, so no worries she doesn't really drink Starbucks. But here is a little bit about her/my target audience:
Lauren is a seven-year-old girl who loves dressing up, running around, being outside, being loud, and tearing apart things in her older sister's room. Lauren has always enjoyed singing, dancing, and performing in front of her family or anyone who will watch. You can find her singing in the kitchen, in the bathtub, and pretty much anywhere she goes. She love being creative through drawing and making songs, so her mom bought her a toy harmonica to channel her creative energy into. Lauren absolutely loves her new harmonica and she takes it with her everywhere she goes. Shes loud and she's proud of every sound she makes, and she only annoys her family with the music (noise) most of the time. Lauren loves making music and beats, and this harmonica has caused her to start telling everyone she wants to be a musician when she grows up.
Watching these videos on a talk by Jakob Trollback was a great intro into our motion graphic project. I thought it was interesting how he started by saying that the difference between motion and print design is storytelling and that as a motion graphic designer you focus on the storytelling of the great design. As a self taught designer he told about how he started out by copying other work as a designer when he was trying to learn the basics. And much like learning a new language, at the beginning you're not really saying anything. But once we become better designers - we need to learn to say something through our designs.
"I believe that creativity is a positive driving force for mankind."
He talked about getting other people involved with your design or marketing - and I think this is something really important to motion graphic design. How is the design connecting with people, and what makes them a part of it or interested in it?
He also mentioned that for his company if their design or idea doesn't work in print then they don't believe in doing it. Which I thought was really interesting, since for our project we are starting out by designing a book in print.
I thought it was interesting to hear his thoughts and tips on design and connecting with people before seeing his work, because they totally reflected how he works and how his motion graphics and videos were designed. Great talk to watch before starting our motion graphic project.
This week for type I explored the thinking form. Through their blog they: "salute the great artists, architects, designers, photographers, and
typographers of the past and present, the remarkable individuals that
have given great contributions to the world and to whom we owe so much.
We would like to create a platform to remember all of our design heroes." ROMAN CIESLEWICZ: A graphic designer and illustrator from Poland, he was born in 1930. He graduated from Cracow Academy of Arts in 1955. Some of the places he worked includes WAG agency, Vogue, Elle, and he even taught at Ecole national superieure des arts graphisques.
His bio opened with this quote: 'Posters need powerful occasions and significant subjects, which they
can't find at the moment. As a means of communication they belong to
another age and have very little future.' I found this a very interesting and a good summary of poster design - little future but need powerful occasions. It made me think of well designed posters that I've kept that have no meaning after the event is over - but if its a beautiful design the receiver of the poster will want to keep it.
Here are some of my favorite works from this portfolio:
WILL BURTIN: "The creative person who can find himself or herself in this expanding universe is not only fortunate but indispensible." Burtin was born in Germany in 1930. He was a typographer/graphic designer, and studied at Handwerkskammer in Cologne. His work was noticed by Adolf Hitler and was commissioned to do propoganda work, but instead him and his wife fled to the USA. He eventually served in the US army and even designed for them. He also was the art director for Fortune Magazine, and after worked in his own studio. He earned the medal of the American Institute of Graphic Arts which honored him recognition of their exceptional achievements.
My favorite part of his work, especially in these examples, is how he turns image into pattern.
“Design is the intellectual and pragmatic process aimed at giving an appropriate form to a given function.”
A Swiss designer born in 1941, he studied typography, photography, and gestalt psychology and graphic design at Ecole des arts decoratifs in Geneva and also he studied in London. The author of the passage of him on the site said that he met him and he was nice, and you could see his passion for design. See some of his work below.
I enjoy his use of sizing, and the contrast of very large elements vs very small elements on the page. You can tell from these few layouts he was a great designer, and knew how and where to place elements on a page.
A Swiss designer born in 1917. He studied graphic design, and after school worked at his own illustration studio designing for books newspapers and magazines. He became the president of the Association of Swiss Graphic Designers from 1956 to 1959. Throughout his career he designed everywhere: Paris, Greece, Thailand, Spain, and more.
You can tell he is an illustrator through the examples on the site. The houses posters has amazing detail, and it's one of my favorite of his works. I also really enjoy his abstract work and the emotion it evokes even though a clear picture cannot be seen. GREGORY VINES: An American designer who studied at the Massachusetts College of Art. He then studied graphic design at Basale, and was a teacher there until 2011. His teaching area embraced classes for Graphic Formulation, Poster
Design, Imagery, Imagination, Word-Image, Verbal Communication and Time
Based Media. His current work focuses on things like photography and drawing. See some of his work below.
When looking at his work I found it interesting that some of the posters were illegible because of the design, such as the third one down on the left. It seems to be a poster but you can't read all of the content. I also loved the simple yellow type over the messy dark collage like background magazine spread.
BRADBURY THOMPSON: An American designer born in 1911, who graduated from Washburn University in Kansas. He started his career by working at Capper Publication and he promoted to be an Art Director with Rogers-Lellog-Stillson. After the war he started experimenting with CMYK design and prints, which are some of my favorite works by him. He uses type in a wonderful way. "Type can be a tool, a toy and a teacher; it can provide a means of
livelihood, a hobby for relaxation, an intellectual stimulant- and a