tag:blogger.com,1999:blog-72197553789220658952024-03-12T21:24:50.112-07:00Allie AnnAnonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.comBlogger78125tag:blogger.com,1999:blog-7219755378922065895.post-35052327809168413782014-04-08T23:20:00.003-07:002014-04-09T15:38:14.116-07:00Expressive Typography final project<div style="display: block; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 12px auto 6px;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">Below is my final Expressive Typography project. The project included two parts: a printed book along with a motion video. Overall, I learned a lot about typography and what the choice of type, position of type, etc. can say to a reader and how this can communicate my message as a designer.</span></span></div>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">The speech I chose to work with was an excerpt from Nelson Mandela's Inaugural Address. </span></span></div>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;"> At the beginning of the book part of the project, I really tried to find meaning in all of the words and portray this through the type. Some of the ideas were cheesy and some of the ideas were effective. Through this exploration, I have narrowed down my final ideas into the spreads you see in my final type book. During this process I had to learn a balance of effective expressive type, and how to balance this with clean type. I originally chose to work with the color blue because it was the color that stood for freedom on South Africa's flag, and this directly correlates with Mandela's speech. The color reads well to the viewer as freedom, and overall gives the book an inviting tone. The pop of yellow works well with the blue for contrast with the blue to really display the type choices I'm making when I use the yellow. I also decided to include pictures from Nelson Mandela when he was giving this speech, as well as photos from when people were protesting him being in jail, and relevant photos from South Africa that documented the ideas Mandela is talking about in the speech. I think these photos throughout the book help tell the story to the reader along with the type, without distracting from the words. After designing the book, I started designing the motion video.</span></span></div>
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<iframe class="scribd_iframe_embed" data-aspect-ratio="1.75145631067961" data-auto-height="false" frameborder="0" height="400" id="doc_38484" scrolling="no" src="//www.scribd.com/embeds/217179522/content?start_page=1&view_mode=slideshow&access_key=key-2104az7zpmonhmypq0if&show_recommendations=true" width="600"></iframe><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">At first when designing the video, I decided to design it separate from the book in the fact that I didn't want the video to look like my spreads in motion. I made all the type expressive on its own (while using most of the same principles from my book) and then added the photos and colors after, to give that connection to the book. I was very intimidated by after effects at first, because I had never used it before, but now feel very accomplished and am excited to keep expanding upon my knowledge of after effects. With the video I was able to portray some of my expressive type ideas from the book even better when given the opportunity for motion. Like the word "wounds" that cuts as he says it. Its the same cut in the book, but is so much stronger to the reader when they see that motion happening as he is saying it. I think matching music with the speech is also a big part of the video being effective, and I like how the music I found builds as he is talking and has an inspiring feel to it, as he is talking about how freedom has come for his people. Because I was able to design actual motion with the video, I thought more about how these words could become more powerful for the viewer in the video. Overall, I learned a completely new design program as well as how timing, sound, movement, and type can effect a viewers learning and seeing experience. I really enjoyed this project and feel like I learned a lot about typography and what it can say to the world.</span></span><br />
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<br />Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-38992038753502334262014-03-24T14:13:00.002-07:002014-03-24T14:13:45.564-07:00type book rough draftHere are some screen shots of where I'm at with my book spreads for my type speech. I'm doing Nelson Mandela's speech when he accepted his presidency, and I just added some photos to the spreads to see if they would work well with the typography.<br />
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All of the pictures relate to the speech or the time period in some way. The one on "we pledge ourselves" is from the day Mandela made this speech, I believe. I also used pictures of the people of South Africa protesting to set Mandela free, or or protests and conflict that was happening at the time that Mandela was fighting against. Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-84198110939062616692014-03-14T09:53:00.002-07:002014-03-14T09:53:37.656-07:00motion inspirationSAUL BASS --<br />
After watching North By Northwest, Psycho and Ocean's Eleven's title intros designed by Saul Bass, it really caused me to think about how music can effect the viewer's mood while watching the video as well as how that music can inspire how the words move. While all three of these title intros that Saul Bass designed had different moods and feelings, he used these moods and feelings to direct his designs. For example in Ocean's Eleven, which had a happier, up-beat song playing. He used circles within the type as well as had the words and imagery flash in and on in a more playful way.<br />
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MARLENE MCCARTY --<br />
In the intro designed for American Psycho, the music really drove how and when the objects moved. Red dots fell from the sky to the tone of when the music beat hit. What was even more creatively impressive, though, is the viewers take on what is happening from beginning to end. At the beginning the music is softer and slower, and the red dots look like blood. But as the movie progresses and the music gets quicker you see that it is food being prepared, and the viewers take on it is totally different. But the creepy, eerie feeling is still there giving a sense for the movie. <br />
In I Shot Andy Warhol, I really enjoyed how she zoomed in on the red letters giving the screen an overwhelming bleeding of the red, which gave the viewer a new perspective as well as an interesting new view.<br />
In Safe, I really enjoyed how the title of the movie went along with the video that was being played: how the words looked like the lights of the car were blinking on the title. That little moment ties the words in with the film, and this continues in the other words that are shown across the screen. I think this ties in the feeling of the movie so well for the viewer. <br />
I think she does a good job of fitting the mood with the film through the use of type. Whether this be the words moving faster or slower, or moments where the type is tied in with the video.<br />
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My chosen video for inspiration is one by Danny Yount.<br />
You can watch the video <a href="http://www.youtube.com/watch?v=OFClrxkLnyc" target="_blank">HERE</a>. <br />
<br />This video appeals to me because of the perspective that Danny uses throughout the whole video. The video used is seen from different angles, and doubled and the type reflects this idea of illegibility. Danny really uses the music and video to decide how the type is going to appear, when its going to appear, and what its going to look like. I think the different speeds that the type appears keeps the video interesting for the viewer. I also appreciate how he uses the lines from the video to guide the viewer's eye through the whole piece. These lines are then reflected through the text seen, which is something else I appreciate.<br />
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Overall I really love the feel of the sequence that he's providing. The music isn't overwhelming, but its a nice addition and the video work along with the type draws me in and makes me want to see more.Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-70593261858832953572014-03-02T17:46:00.002-08:002014-03-02T17:50:32.964-08:00expressive typographyAfter reading "Watching Words Move", a book by Ivan Chermayeff and Tom Geismar that displays the meaning of words like "adding" "stolen" and "half" and moving the letters around, stacking them, cutting them, adding symbols, subtracting letters... whatever they need to do to show tell the reader the meaning of the word.<br />
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I loved reading this, and so many of the ways they portrayed the words were so clever. One of my favorites was "automobiles":<br />
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Then we were asked to find at least three examples of expressive type on our own, and here are my findings.<br />
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<a href="http://4.bp.blogspot.com/-KGN0nNuglTs/UxPZSa9LURI/AAAAAAAAByk/2enHh84yRac/s1600/Screen+shot+2014-03-02+at+7.17.36+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-KGN0nNuglTs/UxPZSa9LURI/AAAAAAAAByk/2enHh84yRac/s1600/Screen+shot+2014-03-02+at+7.17.36+PM.png" height="441" width="640" /></a><span style="font-size: x-small;">DESIGNER: MATT WILLEY, the co founder and senior editor of Port Magazine.</span><br />
This spread he designed, however, was for <i>Futu Magazine</i>. He is using scale and color to portray "Runaway Brands" in an interesting way. It looks like the letters are running away to the right of the page. He does this by making the letters dramatically bigger and smaller. He also uses color in a smart way. "RUN" really pops off of the page with the white on black, giving the beginning of the word a little kick off that portrays motion as well.<br />
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<span style="font-size: x-small;">DESIGNER: JASON MANN</span><br />
This poster was designed for a band named "Liars". Jason Mann cut up the letters to form a picture of the knife with the "I" seen in the word. He also used spacing and rotation to draw the eye to that part of the word, as well as using a different color for the knife to put emphasis on it, and still keep it a little hidden.<br />
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<span style="font-size: x-small;"><a href="http://3.bp.blogspot.com/-URTiGfZetDc/UxPeYnxwrHI/AAAAAAAABy4/3FkLELN1K0A/s1600/Screen+shot+2014-03-02+at+7.42.51+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-URTiGfZetDc/UxPeYnxwrHI/AAAAAAAABy4/3FkLELN1K0A/s1600/Screen+shot+2014-03-02+at+7.42.51+PM.png" height="400" width="397" /></a></span></div>
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<span style="font-size: x-small;">DESIGNER: "GORDORCA"</span><br />
I love this example I found by Gordorca called "I speak alone". I love the way the designer pulled out this one sentence of the text that seems to define the whole block, and use it to portray the meaning. The techniques the designer used are spacing and rotation. The words appear to be falling to the ground, rather than traveling to the other person which is exactly what the text says. I also like the way the designer pulled a part some of the words and broken them/changed the size to represent them "crumbling" to the ground like it says in the text. <br />
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<br />Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-65956859472172831962014-02-28T14:08:00.005-08:002014-02-28T14:08:54.995-08:00+ today in hand lettering<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">JUST WANTED TO SHARE A LITTLE BIT OF MY HAND LETTERING ENDEAVORS TODAY </span></span></div>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">++ HAPPY FRIDAY ++</span></span></div>
<br />Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-80117707905120211152014-02-27T14:28:00.000-08:002014-03-02T16:57:56.087-08:00Speech TypographyFor typography class we are making a motion graphic type video to a famous speech, either from a given list or one of our choosing. After spending hours listening to speeches on the list as well as various speeches that I looked up, I was getting really frustrated with not finding anything that was jumping out at me. Finally a friend suggested I look a speeches by Nelson Mandela, and I found one that I liked. So if it gets approved, I am going to do a clip from Nelson Mandela's speech after he was elected as president.<br />
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I am planning on using the clip up until 42 seconds, and then editing in the part where he says "Let there be justice for all. Let there be peace for all." I wish I could do the whole part of this clip, but the full thing is 1:30 and that would just be too much.</div>
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Here is the part I'll be using:</div>
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"The time for the healing of the wounds has come. The moment to bridge the chasms that divides us has come. The time to build is upon us. We have, at last, achieved our political emancipation. We pledge ourselves to liberate all our people from the continuing bondage of poverty, deprivation, suffering, gender, and other discrimination....Let there be justice for all. Let there be peace for all."</div>
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Some Q & A about my chosen speech:</div>
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_ Who is speaking? <i>Nelson Mandela</i></div>
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_ Why was/is the speech important to society? <i>He was the first non-white to be elected as president of South Africa. His efforts during his lifetime and more specifically during his presidency helped end racial segregation and ushered in a peaceful transition into majority rule.</i><br />
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_ Why do you feel it is important or interesting? <i>I feel this is important because Mandela made a huge impact on South African history as well as a huge impact worldwide. </i><br />
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_ What is the emotion, mood, tone, personality, feeling of the speech? <i>The tone of the speech is serious, yet successful. He speaks in a serious tone but the words he speaks are freeing. </i><br />
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_ What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses? <i>There are parts that he pauses before/after he says "has come" and he emphasizes these words. He emphasizes the words poverty, deprivation, suffering, gender, and discrimination. He speaks clearly and uses pauses between spoken lines and is sure to emphasize little two word combos like, "for all" and "has come".</i><br />
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_ What do you FEEL should be loud or soft, long pause or rushed? <i>I feel these little bits that he emphasizes through surrounding them with pauses or fluctuating his voice a little bit should be emphasized. Ex: "has come" "at last" "for all"... it is these phrases that shows the purpose of the speech. That South Africa has been fighting for equality, and these phrases show that it has come.</i><br />
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_ Is there a call to action? When listening to it what are key/emphasized words? <i>The last snippet that I want to include in my speech feels kind of like a call to action. It's where Mandela says, "Let there be justice for all. Let there be peace for all." It's like he's telling what is to come - but also reminding the listeners this is what they need to fight and live for because it's what they deserve. </i><br />
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_ How does it make you feel? <i>It makes me feel proud of Mandela and peaceful - I would say happy but that isn't the word to describe it. This is a man who has been discriminated his whole life because of the color of his skin - and he has been fighting for his country for equality ... and now it is coming. It's happy in the way that you know injustice has taken place but now that will change and THAT makes you feel happy. It makes your heart smile.</i><br />
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_ How do imagine that the audience felt? <i>I would imagine the audience felt excited and happy and free. I need to do more research on the election and how the people of South Africa felt during this time -- but I imagine they would be happy. </i><br />
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_ Could there be another interpretation of the speech? <i>Like I said I need to do research, but I assume there were people who didn't want him to become president like there all in all elections. Perhaps the white people who were used to being the "best" in society were not excited for equality, but this is something I need to research more.</i><br />
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ABOUT NELSON MANDELLA: <br />
Nelson Mandela was born on July 18, 1918, in Mveso, Transkei, South
Africa. Becoming actively involved in the anti-apartheid movement in his
20s, Mandela joined the African National Congress in 1942. For 20
years, he directed a campaign of peaceful, nonviolent defiance against
the South African government and its racist policies. In 1993,
Mandela and South African President <a href="http://www.biography.com/people/fw-de-klerk-9270025">F.W. de Klerk</a>
were jointly awarded the Nobel Peace Prize for their efforts to
dismantle the country's apartheid system. In 1994, Mandela was
inaugurated as South Africa's first black president. In 2009, <a href="http://www.biography.com/bio-now/nelson-mandelas-birthday-and-biography-a-timeline-of-events-20881773">Mandela's birthday</a>
(July 18) was declared "Mandela Day" to promote global peace and
celebrate the South African leader's legacy. Mandela died at his home in
Johannesburg on December 5, 2013, at age 95.<br />
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(I found this information from: http://www.biography.com/people/nelson-mandela-9397017) <br />
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Here's the excerpt I'm using from his speech:<br />
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<span style="font-size: x-small;">"THE TIME FOR THE HEALING OF THE WOUNDS, HAS COME. THE MOMENT TO BRIDGE THE CHASMS THAT DIVIDES US HAS COME. THE TIME TO BUILD IS UPON US. WE HAVE, AT LAST, ACHIEVED OUR POLITICAL EMANCIPATION. WE PLEDGE OURSELVES TO LIBERATE ALL OUR PEOPLE FROM THE CONTINUING BONDAGE OF POVERTY, DEPRIVATION, SUFFERING, GENDER, AND OTHER DISCRIMINATION ...... LET THERE BE JUSTICE FOR ALL. LET THERE BE PEACE FOR ALL."</span><br />
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<span style="font-size: small;">Studying my speech:</span><br />
<span style="font-size: x-small;"><span style="font-size: small;">the following picture shows the different emphasis/pauses during my clip. The words underlined are emphasized, the words boxed are emphasized around pauses and the stars show where the dramatic pauses occur.</span></span><br />
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<a href="http://3.bp.blogspot.com/-r7Ncs3OmVeQ/UxPN7NrJivI/AAAAAAAAByA/K3A1QLdAcyE/s1600/speech+emphasis.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-r7Ncs3OmVeQ/UxPN7NrJivI/AAAAAAAAByA/K3A1QLdAcyE/s1600/speech+emphasis.jpg" height="363" width="400" /></a></div>
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<span style="font-size: small;">Planning the flow:</span><br />
<span style="font-size: small;">The next part I cut up my speech and decided how it would flow best, and which words would work best on a spread based on the emphasis/pauses of the speech. Each line shown is a separate spread. </span><br />
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Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-4498161581849864892014-02-27T13:19:00.000-08:002014-02-27T13:26:10.619-08:00packaging designIn one of my studios we started our new project this week, packaging design. To determine what object we'd be working with we drew small cheap "everyday" items from a bag, and I chose a kids harmonica toy.<br />
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<a href="http://2.bp.blogspot.com/-h5847ms9adw/Uw-p5ZpL-EI/AAAAAAAABwA/6SADxl3bhCk/s1600/harmonica+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-h5847ms9adw/Uw-p5ZpL-EI/AAAAAAAABwA/6SADxl3bhCk/s1600/harmonica+2.jpg" height="320" width="236" /></a><a href="http://4.bp.blogspot.com/-KWPWSBNjT4I/Uw-pb7VSTEI/AAAAAAAABv4/3HCdKo820rY/s1600/harmonica+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-KWPWSBNjT4I/Uw-pb7VSTEI/AAAAAAAABv4/3HCdKo820rY/s1600/harmonica+1.jpg" height="320" width="268" /></a></div>
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At first I was a little discouraged because it is VERY cheaply made and the sticker is poorly designed, but then I realized I get to design packaging for a kids toy - which is so fun. And I get to make the design better - so I shouldn't be discouraged by the current poor design!<br />
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So I started some research. And I found all of this hilariously wonderful videos of little kids playing harmonica: (click the pictures to link to the video)<br />
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<a href="http://www.youtube.com/watch?v=26c8B6rgSTY" target="_blank"><img alt="http://www.youtube.com/watch?v=26c8B6rgSTY" border="0" src="http://3.bp.blogspot.com/-9ugpw3t9Bho/Uw-qiEmTvAI/AAAAAAAABwI/bkH3AIX0gPw/s1600/Screen+shot+2014-02-27+at+2.24.12+PM.png" height="231" width="320" /></a></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.youtube.com/watch?v=oEDBkmmVKM0" style="margin-left: auto; margin-right: auto;" target="_blank"><img alt="http://www.youtube.com/watch?v=oEDBkmmVKM0" border="0" src="http://1.bp.blogspot.com/-d3-rN0dVp-Y/Uw-qiBch68I/AAAAAAAABwM/2edGEFiF12k/s1600/Screen+shot+2014-02-27+at+2.25.21+PM.png" height="400" width="231" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This one makes me SO happy, you can't help but smile when watching this video!</td></tr>
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So for part of our research we were suppose to decide how this product makes the customer feel. And after watching those videos of kids playing the harmonica, I had so much to work with. Check out my list:<br />
I FEEL--<br />
<i>happy</i><br />
<i>like I wanna dance</i><br />
<i>like I wanna laugh</i><br />
<i>like smiling</i><br />
<i>like making NOISE</i><br />
<i>like being a star</i><br />
<i>attention getting </i> <br />
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And then I started researching packaging. More specifically toy packaging. Check out some of the inspiring pictures and packages I found --<br />
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I like the idea of my package having a more retro-toy vibe. I want the package to be attention grabbing to kids and their parents (who would be buying the toy) but kids' toys these days are almost TOO attention grabbing. They have bright colors and illustrations exploding everywhere - so a challenge for myself will be designing a package that is just as much appealing but not as much overwhelming. I think these retro inspirations are good examples of being simple while also bright and endearing.<br />
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PRIMARY AUDIENCE --<br />
I decided my primary audience for this toy had to be kids. The item was clearly designed for kids, and there wasn't really anyway around it. On my products original package, it says ages 4+, so I'm pretty much going to stick with that. My specific person from my target audience, however, is a seven year old girl in first grade, <i>my sister</i> :)<br />
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<a href="http://1.bp.blogspot.com/-7VByBmAHbm8/Uw-srP6MdTI/AAAAAAAABxc/SM5PJUx6tcM/s1600/1888657_10152381031798296_464896244_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-7VByBmAHbm8/Uw-srP6MdTI/AAAAAAAABxc/SM5PJUx6tcM/s1600/1888657_10152381031798296_464896244_n.jpg" height="400" width="400" /></a></div>
That's a picture of her dressed up in my clothes, so no worries she doesn't really drink Starbucks. But here is a little bit about her/my target audience:<br />
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Lauren is a seven-year-old girl who loves dressing up, running around, being outside, being loud, and tearing apart things in her older sister's room. Lauren has always enjoyed singing, dancing, and performing in front of her family or anyone who will watch. You can find her singing in the kitchen, in the bathtub, and pretty much anywhere she goes. She love being creative through drawing and making songs, so her mom bought her a toy harmonica to channel her creative energy into. Lauren absolutely loves her new harmonica and she takes it with her everywhere she goes. Shes loud and she's proud of every sound she makes, and she only annoys her family with the music (noise) most of the time. Lauren loves making music and beats, and this harmonica has caused her to start telling everyone she wants to be a musician when she grows up.Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-31204230205959650522014-02-26T15:13:00.002-08:002014-02-26T15:13:15.622-08:00Jakob TrollbackWatching <a href="http://design.sva.edu/podcast/jakob-trollback-part-1-of-3/" target="_blank">these videos </a>on a talk by Jakob Trollback was a great intro into our motion graphic project. I thought it was interesting how he started by saying that the difference between motion and print design is storytelling and that as a motion graphic designer you focus on the storytelling of the great design. As a self taught designer he told about how he started out by copying other work as a designer when he was trying to learn the basics. And much like learning a new language, at the beginning you're not really saying anything. But once we become better designers - we need to learn to say something through our designs.<br />
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"I believe that creativity is a positive driving force for mankind."<br />
He talked about getting other people involved with your design or marketing - and I think this is something really important to motion graphic design. How is the design connecting with people, and what makes them a part of it or interested in it?<br />
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He also mentioned that for his company if their design or idea doesn't work in print then they don't believe in doing it. Which I thought was really interesting, since for our project we are starting out by designing a book in print.<br />
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I thought it was interesting to hear his thoughts and tips on design and connecting with people before seeing his work, because they totally reflected how he works and how his motion graphics and videos were designed. Great talk to watch before starting our motion graphic project.Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-74953600398381106582014-02-18T21:07:00.002-08:002014-02-18T21:08:16.998-08:00colorado, I love you.<div class="separator" style="clear: both; text-align: center;">
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I went to Aspen, CO this last weekend and documented the trip through my hand lettering assignment.Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-59404639481111320602014-02-15T22:17:00.002-08:002014-02-15T22:18:25.835-08:00handlettering is fun<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">my latest assignment for my hand lettering class. enjoy.</span></span></div>
Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-41656933744861810262014-02-09T19:54:00.004-08:002014-02-10T23:04:26.693-08:00Type Journal: Thinking Form<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This week for type I explored the <a href="http://thinkingform.com/" target="_blank">thinking form</a>. Through their blog they: "</span></span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">salute the great artists, architects, designers, photographers, and
typographers of the past and present, the remarkable individuals that
have given great contributions to the world and to whom we owe so much.
We would like to create a platform to remember all of our design heroes."</span><br />
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">ROMAN CIESLEWICZ:</span></span><br />
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">A graphic designer and illustrator from Poland, he was born in 1930. He graduated from <i>Cracow Academy of Arts </i>in 1955. Some of the places he worked includes WAG agency, Vogue, Elle, and he even taught at <i>Ecole national superieure des arts graphisques</i>. </span></span><br />
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">His bio opened with this quote: 'Posters need powerful occasions and significant subjects, which they
can't find at the moment. As a means of communication they belong to
another age and have very little future.'</span></span><br />
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I found this a very interesting and a good summary of poster design - little future but need powerful occasions. It made me think of well designed posters that I've kept that have no meaning after the event is over - but if its a beautiful design the receiver of the poster will want to keep it. </span></span><br />
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Here are some of my favorite works from this portfolio:</span></span><br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">WILL BURTIN:</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">"The creative person who can find himself or herself in this expanding universe is not only fortunate but indispensible."</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Burtin was born in Germany in 1930. He was a typographer/graphic designer, and studied at </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><i>Handwerkskammer </i>in Cologne. His work was noticed by Adolf Hitler and was commissioned to do propoganda work, but instead him and his wife fled to the USA. He eventually served in the US army and even designed for them. He also was the art director for Fortune Magazine, and after worked in his own studio. He earned the medal of the American Institute of Graphic Arts which honored him recognition of their exceptional achievements.</span><br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">My favorite part of his work, especially in these examples, is how he turns image into pattern. </span></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">BRUNO MONGUZZI:</span></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">“Design is the intellectual and pragmatic process aimed at giving an appropriate form to a given function.”</span></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">A Swiss designer born in 1941, he studied typography, photography, and gestalt psychology and graphic design at </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Ecole des arts decoratifs in Geneva and also he studied in London. The author of the passage of him on the site said that he met him and he was nice, and you could see his passion for design. See some of his work below.</span></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> I enjoy his use of sizing, and the contrast of very large elements vs very small elements on the page. You can tell from these few layouts he was a great designer, and knew how and where to place elements on a page.</span></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">KURT WIRTH:</span></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">A Swiss designer born in 1917. He studied graphic design, and after school worked at his own illustration studio designing for books newspapers and magazines. </span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">He became the president of the Association of Swiss Graphic Designers from 1956 to 1959. Throughout his career he designed everywhere: Paris, Greece, Thailand, Spain, and more. </span></div>
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<a href="http://4.bp.blogspot.com/-Dal0X1SDvOI/UvnI8rabB6I/AAAAAAAABtc/EYk8Cr2S9Gk/s1600/kurt-wirth_5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-Dal0X1SDvOI/UvnI8rabB6I/AAAAAAAABtc/EYk8Cr2S9Gk/s1600/kurt-wirth_5.jpg" height="316" width="400" /></a></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">You can tell he is an illustrator through the examples on the site. The houses posters has amazing detail, and it's one of my favorite of his works. I also really enjoy his abstract work and the emotion it evokes even though a clear picture cannot be seen.</span><br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">GREGORY VINES:</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">An American designer who studied at the Massachusetts College of Art. He then studied graphic design at Basale, and was a teacher there until 2011. His teaching area embraced classes for Graphic Formulation, Poster
Design, Imagery, Imagination, Word-Image, Verbal Communication and Time
Based Media. His current work focuses on things like photography and drawing. See some of his work below.</span><br />
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<a href="http://2.bp.blogspot.com/-pExNWE5sU3w/UvnKDFvuT9I/AAAAAAAABuI/n4Dxw0MG5z8/s1600/gregory_vines_27.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-pExNWE5sU3w/UvnKDFvuT9I/AAAAAAAABuI/n4Dxw0MG5z8/s1600/gregory_vines_27.jpg" height="277" width="400" /></a></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">When looking at his work I found it interesting that some of the posters were illegible because of the design, such as the third one down on the left. It seems to be a poster but you can't read all of the content. I also loved the simple yellow type over the messy dark collage like background magazine spread.</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">BRADBURY THOMPSON:</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">An American designer born in 1911, who graduated from Washburn University in Kansas. </span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">He started his career by working at Capper Publication and he promoted to be an Art Director with Rogers-Lellog-Stillson. After the war he started experimenting with CMYK design and prints, which are some of my favorite works by him. He uses type in a wonderful way.</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">"Type can be a tool, a toy and a teacher; it can provide a means of
livelihood, a hobby for relaxation, an intellectual stimulant- and a
spiritual satisfaction."</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span>Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-14077888970699170912014-01-31T12:02:00.001-08:002014-02-07T10:36:47.641-08:00incomplete manifesto for growth<span style="font-size: small;">For our type journal this week we read the <a href="http://www.brucemaudesign.com/4817/112450/work/incomplete-manifesto-for-growth" target="_blank">Incomplete Manifesto for Growth</a> by Bruce Mau, which I absolutely loved. It's one of those simple, but inspiring articles that I want to read every week. Or when I'm feeling frustrated and uncreative. </span><br />
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<span style="font-size: small;">Bruce Mau is a designer, author, institute founder, and more. He is the founder of Bruce Mau Design, wrote many things such as this manifesto and <i>The Third Teacher</i>. He founded Institute without Boundaries which is a post-grad design program inspired by his conviction that the future is calling for a new breed of designers. These are just a few of many of things that Bruce Mau has done.</span> <br />
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<span style="font-size: small;">In Incomplete Manifesto for Growth, the whole list includes many inspiring mantras, but my chosen one from the week is this:</span><br />
<span style="font-size: small;">"<i>Don't be cool.</i></span><br />
<span style="font-size: small;"><i>Cool is conservative fear dressed in black. Free yourself from limits of this sort.</i>"</span><br />
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<span style="font-size: small;">This one popped out from the list to me because I thought the beginning was so clever: Cool is conservative fear dressed in black. I laughed to myself and loved it all at the same time because it's so true. "Cool" just means that a lot of people like it, which probably means its a little mundane and a little expected. This isn't true for all "cool" things, but I think its important to remember great design doesn't come from wanting to make something "cool". Which goes along with the second part of his advice, "free yourself from limits of this sort". Trying to make something that's "cool" is limiting yourself as a designer. If you try to make something that a lot of people will like you might end up not making something to your full potential. Where is the creativity in making something popular among the masses? Probably not there most of the time. But these are just my thoughts after reading that quote. This week I'm going to not be cool.</span><br />
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<span style="font-size: small;">For our type project my mood board style is "bold free spirit" and I wanted to share some of the images and creativity that has been inspiring me for the project so far.</span><br />
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<a href="http://4.bp.blogspot.com/-pTebnVcueLQ/UuwAwOGP-OI/AAAAAAAABoY/vNW-7kYV0I4/s1600/magenta.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-pTebnVcueLQ/UuwAwOGP-OI/AAAAAAAABoY/vNW-7kYV0I4/s1600/magenta.jpg" height="285" width="400" /></a></div>
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<span style="font-size: small;">|| HAPPY FRIDAY, TO YOU. ||</span></div>
Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-22859305150217185702014-01-26T13:25:00.002-08:002014-01-26T13:25:42.441-08:00type journal: jessica hische & louise fili<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">For this week's journal in typography class we were assigned to watch <a href="http://vimeo.com/23901622" target="_blank">this video</a> of Jessica Hische. Jessica is an illustrator, designer, hand-letterer, and creator of beautiful artwork. In the interview she went through a timeline of how she became the designer she is today (or up unto that point in the video) because she had stumbled into a niche profession of being a hand lettering designer. </span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">I have always loved and appreciated hand lettering, so it was interesting to hear about it from someone who knows whats up.</span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">She talked in the video about how lettering and type are two very different things. Letting are word that exist for a specif location/application. Type, on the other hand, are designed to be type-able fonts or design of the whole alphabet. I thought this was a good take-away/thing to remember as a designer.</span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">She also talked about how as a designer you have to have the patience of making new things <i>every time</i>. You can't just pull things from past work and think they'll fit into new projects. She was referencing how she makes new type and lettering for new projects, because it wouldn't be it's best/perfect if she didn't do so.</span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">Near the beginning of the video, she talked about her time working for <a href="http://www.louisefili.com/" target="_blank">Louise Fili</a>. She told about different lettering project she had done, and then that work has really impacted her free lance work. I noticed how she is continuing to learn and build off of everything she's done. That's an important thing to remember as designer - that you're always evolving. She talked about how she really have to find her niche in illustration and design and learn to do that really well. </span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">Another interesting project she talked about was her <a href="http://www.dailydropcap.com/" target="_blank">Daily Drop Cap</a> project. This was one of her side projects, but it made her well known as a designer. She decided when she stopped working for Louise Fili and went free lance full time she wanted to be sure to be working on lettering projects at all time, so she decided to make one drop cap a day until she made twelve fonts. It was exciting hearing her talk about this project and other projects she did on her own or for "fun" because you could tell they were things she was passionate about. It was these projects that kept her loving design when maybe she didn't have other fun projects that were paying the bills. It's inspiring to hear about those kind of projects as a designer. </span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">After watching the video I went through her website and pulled some of her work that I really loved for inspiration.</span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: x-small;">I also pulled some work from Louise Fili's website that I loved. I noticed when looking through her work what a wide range of styles she incorporates into her work. Even the hand lettering in each project has it's own twist. That is something I really appreciate about her work. </span></span></div>
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Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-71049876761854844442013-12-08T19:09:00.002-08:002013-12-08T19:09:53.272-08:00// type type type //In type class we've been working on designing magazine layout spreads, and were encouraged to watch the following videos to help with our project.<br />
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First we watched this <a href="http://www.ted.com/talks/david_carson_on_design.html" target="_blank">TED talk</a> by David Carson. This video was interesting because I had heard about David Carson broke all these rules in magazine and graphic design by basically doing whatever he wanted with the pictures, text, etc. rather than following the "rules". His magazine Ray Gun broke all of the rules, such as making the text legible in some layouts, and it was funny hearing him talk about the work. In one example he was showing, he couldn't even read what it was suppose to say. But the design spoke to him and said something about what he thought the text should say, so isn't he still successfully displaying the type? I think so. Unless I was the writer, in which I would probably be upset. He presented a new way of seeing and designing information.<br />
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The second video we watched was <a href="http://vimeo.com/32663221#" target="_blank">this Vimeo</a> displaying the first issue of Katachi Heroine.<br /> This magazine includes some REALLY cool animation that pulls the reader in and so many interactive ways to get through the information in the magazine. It was inspiring to figure out how to do all these cool things with my iPad layout, so I'm hoping I can figure some of those things out.Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-64905691077526950262013-11-17T23:44:00.004-08:002013-11-17T23:44:58.175-08:00layout design<div class="separator" style="clear: both; text-align: center;">
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<span style="color: black;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: x-small;">In type class last week, we spent a day looking through magazines for inspiration / ideas / examples of what we could do with our layout spreads. The following examples are spreads that I wanted to document for help in my own design process. Whether it be with how the designer dealt with the type, or the placement of the photos each of the following layouts I thought worked in some way.</span></span></span></div>
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<br />Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-74238430394949139012013-11-12T22:50:00.000-08:002013-11-13T09:29:53.308-08:00typographyFor typography we were asking to explore and blog the answers to the following questions:<br />
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_ What are the advantages of a multiple column grid.? <br />
A: Multicolumn grids provide flexible formats for publications that have a
complex hierarchy or that integrate text and illustrations. The more columns you create on your grid, the the more flexible your grid becomes.<br />
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_ How many characters is optimal for a line length? words per line?<br />
A: A line should be approx 12 to 14 inches long. When working with a 9 pt to 12 pt font, a maximum of ten to twelve words or sixty to seventy characters per line would be acceptable.<br />
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_ Why is the baseline grid used in design?<br />
A: Baseline grids serve to anchor all (or nearly all) layout elements to a common rhythm.<br />
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_ What are reasons to set type justified? ragged (unjustified)?<br />
A: Justifying your text makes a clean shape on the page as well as uses space efficiently. Flush left and jagged right goes along with the organic flow of language and avoids awkward spacing that justifying sometimes creates.<br />
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_ What is a typographic river?<br />
A: a typographic river is the space between words in paragraphs that form and connect between lines to form a river-looking space throughout the paragraph. This is distracting and awkward to the reader and should be fixed. <br />
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_ What does clothesline, hangline or flow line mean?<br />
This is the imaginary line created on a page where the designer decides to "hang" the text from on that page.<br />
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_ What is type color/texture mean?<br />
A: Type color is effected by the space in between the lines of text. Smaller lines = bolder type color. Thicker lines = less type color. Texture is created in typography by mixing bold typefaces with thin small ones; creating contrast with your use of type.<br />
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_ How does x-height effect type color?<br />
A: Typefaces with larger x-heights need more interline spacing than those with smaller x-heights. Therefore, typefaces with smaller x-heights have denser color than those with larger x-heights.<br />
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_ What are some ways to indicate a new paragraph. Are there any rules?<br />
A: Some ways to indicate a new paragraph are: indents, a space between lines, along with many different ways designers get creative with coming up with ways. The only rule I could find was to not indent the first line of the first paragraph, as it is the beginning and no separation mark is needed.<br />
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<i>A key image:</i><br />
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<a href="http://3.bp.blogspot.com/-j2RTVG6xCLI/UoO2WtiJv3I/AAAAAAAABg4/K-QHXUTgrdY/s1600/JanPlaid.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/-j2RTVG6xCLI/UoO2WtiJv3I/AAAAAAAABg4/K-QHXUTgrdY/s640/JanPlaid.jpg" width="426" /></a></div>
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I'm still trying to nail down exactly what I want to use for my key image for my typography project, but I want to do one similar to the picture above. I know it want it to be an image that captures how he photographs fashion as well as captures emotion through the photo.</div>
<i> </i> Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-33276101638427558332013-11-10T22:21:00.000-08:002013-11-10T22:21:05.594-08:00Scott Schuman continued In order to prepare for a presentation in class of our photographer, we were told to research and prepare the following.<br />
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<span style="font-size: x-large;">SCOTT SCHUMAN</span> // 1500 word essay<br />
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Scott Schuman is a world-renowned fashion photographer and
blogger who created and runs his own fashion blog called “The Sartorialist”. This
site has become one of the fashion industries most respected and visited sites.
<i style="mso-bidi-font-style: normal;">Time</i> ranked The Sartorialist as one
of the Top 100 Design Influences in 2007. But Schuman’s blog hasn’t been his
only career success. Schuman has been asked to contribute to Saks Fifth Avenue,
French <i style="mso-bidi-font-style: normal;">Vogue</i> and GAP, just to name a
few collaborations throughout his career. While he started out as a boy from
Indiana, he has certainly become a man that has taken the fashion world by
storm.</div>
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Growing up Schuman says he was the average Midwest boy who
played and was interested in sports. It wasn’t until he started seeing all of the
things some of his favorite athletes were spending their money on like cars and
fashion that he realized he instinctively gravitated toward fashion. After
researching fashion more and dressing himself better he noticed he got more
attention from the ladies, so he didn’t hate that aspect of the fashion world
either. He began to see the world through pictures and see fashion of the world
through pictures that he studied in fashion magazines. As a boy from Indiana,
he said that looking at Vogue was like looking at a whole knew world he never
knew existed.</div>
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After graduating from Indiana University Schuman moved to
New York City where he landed marketing jobs for top designers like Jean-Paul
Gaultier, Rudolph Valentino and Helmut Lang. He even served as the director of
men’s fashion at Bergdorf Goodman. Around that same time he opened his own
showroom specializing in sales and press for up-and-coming designers, which
taught him the competitive aspects of the fashion industry. With his own
showroom he basically assembled designer’s reputations from the ground up
giving him a designers eye that would help him later on in his career. While he
loved fashion, he also had an interest in photography. “I didn’t want to become
a ‘fashion photographer,’” he says, “but I knew somehow that my loves of
fashion and photography would eventually merge. I just never guessed it would
be in the form of a blog.”</div>
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Schuman was in the fashion world for fifteen years doing
fashion sales and marketing before he started his blog. Schuman’s now
successful fashion journalism blog started out with the idea to “travel the
world searching for people whos style define who we are today.” He wanted to
mix photos of guys and girls who were stylish and who were fashionable, which
he says are two different things, and put them online. At the time he only knew
of websites, but thought that would take too many people to be able to create
it. So after stumbling upon an interior design blog online and realize he could
use that format for his photographs, The Sartorialist was born. The blog was
created in 2005, a time when he didn’t know of any other street style blogs
that were already happening. He saw the blog as a great way to share his work
visually, while limiting text, which is something, blogs at that time weren’t
doing. Schuman chose to create a photo driven blog, which he knew could make
him successful all over the world. “One of the things that I knew about doing a
photo driven blog was that you didn’t have to read English to enjoy the
photographs.” And he was right because his readers are from all over and range
from old to young and rich to poor. That’s one of the things he is most proud
of, the diversity of his readers. The instant success of his blog allowed him
to make it his full time job just a few months after the blog hit the internet.
</div>
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He said he loves the idea of street fashion because you get
to see how people actually wear the styles and trends. “There’s an element of
new, there’s an element of previous season there’s your own history, your
sweatshirt from high school, vintage pieces. Its that combination that I find
so much more interesting than the runway.” The idea that the runway show is
much abstract and more of the direction the designers want fashion and trends
to go, while what people actually wear is much more enticing to Schuman. Schuman
believes there is a different between fashion and style, and that’s something
he documents through his photos. “The difference between fashion and style is
that fashion is the sometimes, its the thing that’s happening at that
moment…while style is something that’s always there in your personal wardrobe.”
He says not everyone has fashion and style but its what makes things
interesting. He doesn’t think of himself as a people person, so for him he
finds it interesting to read people in that way.</div>
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He loves the romantic and classic style of Milan. But he
loves the sexy and unique vibe of Paris, and the sport and different vibes of
New York City. He has noticed how in Milan there are very narrow with few
styles, but in America there’s a million different styles and he loves that
variation. While Milan is his favorite city to shoot, he thinks all of these
cities wouldn’t be as interesting without the variation of the others. So after
he’s worked in Milan for a week, he’s ready to move on and see something new. </div>
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With his work, Schuman says that the photography is half of
it and having an editing eye is the other half. “I learned to shoot something
in the romantic way that I see it.” And that’s also why his blog has become so
popular. His blog has taken off because he has a unique point of view. He isn’t
just shooting the trends. He isn’t just shooting what people want to see, but
what they aspire to. He is showing and displaying what he moves him and what he
loves. His work is not documentation, its art. “I think it took off not because
I was shooting something incredibly different but because I was shooting
something people could relate to.”</div>
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Before his success in fashion blogging, Schuman had
experience in the fashion business. He worked for fifteen years in fashion
retail and marketing. His ex wife was a designer, and he has worked with many
designers giving him the edge of knowing a designers eye. He knows that
designers aren’t looking to the trends; they are looking to set the trends. So
designers look for little bits of inspiration from the world such as a detail
from a jacket or the attitude of a person, rather than copying a whole look.
And because of his designer eye background, that’s exactly where he finds his
own inspiration. And his background in tailoring gives him an appreciation for
well-made clothes. “It’s the posture and the attitude of these guys” he says
about the people he shoots and the inspiration they bring. </div>
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This unique point of view of fashion and style as well as
the world around him is what has made Schuman’s fashion blog so successful.
Schuman considers himself an artist not a journalist. A journalist documents
the facts, and the facts are boring he said. He says to be successful you
really have to have your own point of view and “shoot from the heart”. </div>
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While he loves fashion magazines like GQ and Vogue and has
even worked with them throughout his career, he views them in a more abstract
way. Rather than reading all of the stories he looks at the pictures. And as a
young boy, it was really these photos in the fashion magazines that taught him
about style and how to shoot. “Opposed to telling a story, I like to hope my
photos start a story.” </div>
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Schuman’s success in the fashion blogging industry has led
him to other opportunities in his career path. For instant in 2006 just one
year after starting The Sartorialist, Vogue’s official website hired him to
shoot a series of collections in cities such as London, Paris, and Milan. He
also writes a monthly column for GQ and appears in videos on Style.com. He
collaborated with Burberry for their project “The Art of the Trench” and most
recently did a photo series for Art of Shaving to be featured in a show. He has
also become an author, as he has published two books already throughout his
career. Based upon his blog, the books display and organize these photos that
are found on his blog that has made him a name in the fashion industry. Penguin
publishing began printing his book “The Sartorialist” in 2009 and he has sold
over 100,000 copies. He has also designed a book called “The Sartorialist:
Closer” with a women’s and men’s cover. The books encompass the diverse styles
that Schuman sees when photographing in Japan, Korea, London, Milan, New York,
Paris, and many more. The books include some of Schuman’s favorite images as
well as some exclusive images. He has also been interviewed and featured in
many magazines such as Fantastic Man, British Vogue, GQ, New York Magazine, and
many more. </div>
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<a href="http://www.youtube.com/watch?v=0QmuV5PRuLw" target="_blank">Source 1</a> // <a href="http://www.youtube.com/watch?v=e5NgG5koPZU" target="_blank">Source 2</a> // <a href="http://www.askmen.com/celebs/men/business_politics/scott-schuman/" target="_blank">Source 3 </a>// <a href="http://www.thesartorialist.com/" target="_blank">Source 4</a></div>
<br />
Sources 1 & 2 from above are great video interviews by Intel and A Big Think Interview. Also, check out Scott Schuman on TED <a href="http://www.youtube.com/watch?v=6bSQqsioZ2c" target="_blank">here</a>. <br />
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We were also asked to create a word list about our photographer / their work / feelings you get when looking at their work / etc. I doodled mine in my sketch book and scanned it in:<br />
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Some of the key words defined,</div>
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SIMPLE: easy to understand, deal with; not elaborate or artificial</div>
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CLASSY: of high class, rank, or grade; stylish, admirably smart, elegant</div>
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ABSTRACT: thought of apart from concrete realities; expressing a quality or characteristic apart from any specific object or instance; theoretical </div>
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ROMANTIC: of or pertaining to the nature of romance; fanciful, impractical, unrealistic; imbued with or dominated by idealism, a desire for adventure</div>
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REFRESHING: pleasingly fresh or different</div>
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RELIABLE: that may be relied on; dependable in achievement, accuracy, honesty</div>
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compound words:</div>
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refreshingly genuine // simply bold // modern romantic // simply popular // freshly wistful // exhilarating minimal // refreshingly straightforward // trendy pioneer // refreshing romantic</div>
<br />Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-4499454786509611262013-11-05T21:00:00.000-08:002013-11-05T21:00:56.180-08:00Scott SchumanMy next project for Type class was assigned on Monday, which is to design three magazine spreads about a photographer of your choosing. We were given a list of different photographers to choose from, and I knew I was going to lean towards wanting a fashion photographer. After googling some of the different names of photographers I was interested in, I stumbled upon Scott Schuman, a street fashion photographer and blogger. I loved his work from what I saw on google, and luckily got to pick him as my photographer of choice. Since then I have researched him and his work a little more.<br />
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<i><span style="font-family: Georgia, "Times New Roman", serif;"><span style="font-size: x-large;">SCOTT SCHUMAN</span></span></i><br />
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<a href="http://3.bp.blogspot.com/-FpYOn-J3TsU/UnnJGcCegLI/AAAAAAAABcY/OMbR_56dHaM/s1600/scott.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="500" src="http://3.bp.blogspot.com/-FpYOn-J3TsU/UnnJGcCegLI/AAAAAAAABcY/OMbR_56dHaM/s640/scott.jpg" width="640" /></a></div>
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<span style="font-family: Georgia, "Times New Roman", serif;"><span style="font-size: x-large;"><span style="font-size: small;">What first researching Scott I was intrigued by his successful fashion photography blog, "The Sartorialist" which you can view <a href="http://www.thesartorialist.com/" target="_blank">here</a>. This blog he started in 2005 has flourished into one of the most popular fashion street blogs, and here are some examples of photos he posts daily.</span></span></span><br />
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<a href="http://1.bp.blogspot.com/-jujn0SkCOFs/UnnHz6tc1HI/AAAAAAAABb0/YLhrUpEzqjQ/s1600/milan.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-jujn0SkCOFs/UnnHz6tc1HI/AAAAAAAABb0/YLhrUpEzqjQ/s640/milan.jpg" width="425" /></a></div>
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<a href="http://1.bp.blogspot.com/-z0ippQm0WMo/UnnHz1F7rKI/AAAAAAAABbw/r5S4yNHJCBg/s1600/new+york.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://1.bp.blogspot.com/-z0ippQm0WMo/UnnHz1F7rKI/AAAAAAAABbw/r5S4yNHJCBg/s640/new+york.jpg" width="640" /></a></div>
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<a href="http://2.bp.blogspot.com/-EoOaczxCg7U/UnnH0RcJ6QI/AAAAAAAABcA/5_nNcDk-jHY/s1600/paris.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="425" src="http://2.bp.blogspot.com/-EoOaczxCg7U/UnnH0RcJ6QI/AAAAAAAABcA/5_nNcDk-jHY/s640/paris.jpg" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-VpCLtBVFHtI/UnnH0gig4rI/AAAAAAAABcE/hN5JXmJYI48/s1600/streets+of+pair.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-VpCLtBVFHtI/UnnH0gig4rI/AAAAAAAABcE/hN5JXmJYI48/s640/streets+of+pair.jpg" width="425" /></a> </div>
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He began this blog "with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life." Schuman does a great job of not only capturing great fashion but also great emotions and great photographs along with the great fashion. Schuman's has also worked and photographed for <i>GQ </i>(in which he produced his own page each issue for four years), <i>Vogue Italia</i>, <i>Vogue Paris</i>, and <i>Interview</i>. He has also completed commissions for GAP, Nespresso, Absolut, and DKNY Jeans just to name a few. He has also produced photo books based on his work for The Sartorialist, starting in 2009 and has sold over 100,000 copies. </div>
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<a href="https://medium.com/in-five-photographs/7c34817297c3" target="_blank">This article</a> I found on him does a great job of showing how he progressed over the years as a photographer through his photos from his blog. It notes that while his eye for fashion has been sharp from the beginning, his quality of photos has really grown since he first started the blog. </div>
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Scott Schuman attended Indiana University graduating with a degree in apparel merchandising and a minor in costume construction. Some of his other work throughout his career includes i</div>
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n 2008, he appeared as a model in GAP's fall campaign, which can be seen below. </div>
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<a href="http://2.bp.blogspot.com/-Ayiso4N2BZg/UnnK48uQRnI/AAAAAAAABcg/YJCmD3c-zr8/s1600/the-satorialist-gap-scott-schuman.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-Ayiso4N2BZg/UnnK48uQRnI/AAAAAAAABcg/YJCmD3c-zr8/s400/the-satorialist-gap-scott-schuman.jpg" width="293" /></a></div>
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<span style="font-family: Georgia, "Times New Roman", serif;"><span style="font-size: x-large;"><span style="font-size: small;"> </span></span></span>He also contributed work to Burberry's "<a href="http://artofthetrench.com/" target="_blank">Art of the Trench</a>" marketing campaign. <br />
Tim described him as a modern day <a href="http://topics.nytimes.com/top/reference/timestopics/people/c/bill_cunningham/" target="_blank">Bill Cunningham</a>, and from what I've found that seems pretty accurate. I'm looking forward to researching even more about him for the rest of this project. Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-36946637150901063012013-10-27T17:50:00.004-07:002013-10-30T11:04:16.347-07:00Typography videos & designersFor type class we watched <a href="http://www.youtube.com/watch?v=k5HLXPyDUd0" target="_blank">this</a> video of Neville Brody. He talked about many designers that were involved with Fuse, and here are some biographies of six of them.<br />
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<a href="http://www.barrydeckgroup.com/" target="_blank">BARRY DECK</a>:<br />
Barry is a seasoned brand experience professional who has straddled the
imaginary divide between creative and account leadership. Keenly aware
of recent changes in how consumers make decisions and their effect on
business. Collaborates with others to understand business problems and
deliver value by finding new ways to drive results from a company’s core
outward, in product development, innovation, customer experience, and
marketing — throughout the funnel from awareness to evangelism. He has an MFA in visual communication from California Institute of the Arts and a BFA in visual communication from Northern Illinois University.<br />
HIS WORK:<br />
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<a href="http://4.bp.blogspot.com/-KeHcFuRopQg/Um2tEnQrXKI/AAAAAAAABak/-d7IJQiJ_ZM/s1600/barry+deck+template.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="268" src="http://4.bp.blogspot.com/-KeHcFuRopQg/Um2tEnQrXKI/AAAAAAAABak/-d7IJQiJ_ZM/s320/barry+deck+template.jpg" width="320" /></a></div>
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He
has an MFA in visual communication from California Institute of the
Arts and a BFA in visual communication from Northern Illinois
University.
- See more at:
http://banklesstimes.com/ourpeople/biography-barry-deck/#sthash.JiHWFjDM.dpuf</div>
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Barry
is a seasoned brand experience professional who has straddled the
imaginary divide between creative and account leadership.
<br />
Keenly aware of recent changes in how consumers make decisions, Barry
is an expert is finding new ways to drive results from awareness to
evangelism.
<br />
Barry is responsible for developing the BanklessTimes image, identity and branding as well as the prototype site design.
<br />
He is a principal in the Barry Deck Group in Los Angeles, a brand
design and strategy group dedicated to helping brands build great
customer and business relationships.
<br />
Barry led brand launches and relaunches with Coca-Cola and other major national brands.
<br />
Prior to starting his own firm, Barry was a creative director at Ogilvy & Mather in New York.
<br />
He has an MFA in visual communication from California Institute of the
Arts and a BFA in visual communication from Northern Illinois
University.
<br />
- See more at: http://banklesstimes.com/ourpeople/biography-barry-deck/#sthash.pFlaZAeF.dpuf</div>
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<a href="http://www.peterbilak.com/graphic_design_in_the_white_cube/elliman.html" target="_blank">PAUL ELLIMAN</a>:<br />
Paul is an artist and designer based in London. His work combines an
interest in typography and the human voice, often referring to forms of
audio signage that mediate a relationship between both. His typeface Found Fount (aka Bits) is an ongoing collection of found ‘typography’ drawn from
objects and industrial debris in which no letter-form is repeated.
Elliman's work has addressed the instrumentalist of the human
voice as a kind of typography, engaging the voice in many of its social
and technological guises, as well as imitating other languages and
sounds of the city included the non-verbal messages of emergency vehicle
sirens, radio transmissions and the muted acoustics of architectural
space.<br />
HIS WORK:<br />
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<a href="http://1.bp.blogspot.com/-0P3Ei1KFA-8/Um2tzqHdN7I/AAAAAAAABas/75PupR8FS9c/s1600/poster_elliman.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-0P3Ei1KFA-8/Um2tzqHdN7I/AAAAAAAABas/75PupR8FS9c/s320/poster_elliman.jpg" width="226" /></a></div>
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<a href="http://www.eyemagazine.com/feature/article/reputations-rick-vermeulen" target="_blank">RICK VERMEULEN</a>:<br />
Rick Vermeulen was born in Schiedam, the Netherlands in 1950. He studied
graphic design at the Rotterdam Academy, graduating in 1972. From 1975,
he worked regularly for the publisher Bert Bakker and was a participant
in Rotterdam’s Graphic Workshop, where designers and artists produced
material for cultural organisations in the city and events such as the
Rotterdam Film Festival. From 1978-82, Vermeulen was an editor of <i>Hard Werken</i> magazine, along with Willem Kars, Henk Elenga, Gerard Hadders and Tom van den Haspel. In recent years, Vermeulen has designed two typefaces for Fuse. He
collaborates with Inizio and works on freelance projects for publishing
and other clients.<br />
HIS WORK:<br />
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<a href="http://2.bp.blogspot.com/-lJq5balN4pU/Um2vb5zscvI/AAAAAAAABa4/peViNAzUOGk/s1600/rick.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="http://2.bp.blogspot.com/-lJq5balN4pU/Um2vb5zscvI/AAAAAAAABa4/peViNAzUOGk/s320/rick.jpg" width="320" /></a></div>
<a href="https://www.fontfont.com/designers/cornel-windlin" target="_blank">CORNEL WINDLIN</a>:<br />
After graduating from Schule für Gestaltung Luzern, Cornel Windlin moved
to London in 1988 to work for Neville Brody and later became art editor
for THE FACE magazine. In 1993 he returned to his native Switzerland
and started his own design practice in Zurich. He has lectured in the US, England, Germany, Austria, Israel and
Switzerland. He currently works as a designer/art director in both
Zurich and London for a number of clients in both cultural and
commercial fields. Cornel Windlin started creating typefaces primarily
for use in his own work while still at art school. Together with Stephan
Müller, he formed the digital font foundry LINETO to distribute his
fonts and those of an illustruous circle of friends. Windlin has created corporate typefaces for clients as diverse as
Mitsubishi cars or the Herzefeld Memorial Trust, or custom fonts for
projects at Kunsthaus Zurich, Tate museums as well as various editorial
projects.<br />
HIS WORK:<br />
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<a href="http://2.bp.blogspot.com/-FpNWyXh8Mao/Um2wp9-e4uI/AAAAAAAABbA/kZ_GhgvpB7c/s1600/cornel2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="16" src="http://2.bp.blogspot.com/-FpNWyXh8Mao/Um2wp9-e4uI/AAAAAAAABbA/kZ_GhgvpB7c/s400/cornel2.jpg" width="400" /></a></div>
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<a href="http://4.bp.blogspot.com/-6KO9-8IotN4/Um2wpxi3IDI/AAAAAAAABbI/RjuUB65RZ4M/s1600/cornel3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="18" src="http://4.bp.blogspot.com/-6KO9-8IotN4/Um2wpxi3IDI/AAAAAAAABbI/RjuUB65RZ4M/s400/cornel3.jpg" width="400" /></a></div>
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<a href="http://1.bp.blogspot.com/-5NkfGlYg_bc/Um2wqKOlM_I/AAAAAAAABbE/jqsLaXaa7kk/s1600/cornel.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="21" src="http://1.bp.blogspot.com/-5NkfGlYg_bc/Um2wqKOlM_I/AAAAAAAABbE/jqsLaXaa7kk/s400/cornel.jpg" width="400" /> </a></div>
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<a href="http://www.aiga.org/medalist-tiborkalman/" target="_blank"> TIBOR KALMAN</a>:<br />
was an American graphic designer <span style="color: black;">of Hungarian origin, well known for his work as editor-in-chief of<i> Colors </i>magazine.<sup class="reference" id="cite_ref-AIGA_1-0"><a href="http://en.wikipedia.org/wiki/Tibor_Kalman#cite_note-AIGA-1"></a></sup><sup class="reference" id="cite_ref-NYTObit_2-0"><a href="http://en.wikipedia.org/wiki/Tibor_Kalman#cite_note-NYTObit-2"></a></sup><sup class="reference" id="cite_ref-Independent_3-0"><a href="http://en.wikipedia.org/wiki/Tibor_Kalman#cite_note-Independent-3"></a></sup><sup class="reference" id="cite_ref-4"><a href="http://en.wikipedia.org/wiki/Tibor_Kalman#cite_note-4"></a></sup></span>
<br />
Kalman was born in Budapest<span style="color: black;">and became a U.S. resident in 1956. He later attended NYU, dropping out after one year of Journalism classes. In the 1970s Kalman worked at a small New York City bookstore that eventually became Barnes & Noble. He later became the supervisor of their in-house design department. In 1979 Kalman, Carol Bokuniewicz, and Liz Trovato started the design firm M & Co., which did corporate work for such diverse clients as the Limited Corporation, the music group Talking Heads, and Restaurant Florent in New York City's Meatpacking District. Kalman also worked as creative director of Interview magazine in the early 1990s.</span><br />
<span style="color: black;">HIS WORK:</span><br />
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<a href="http://3.bp.blogspot.com/-zF3GT3k7CS0/Um2yBMMEfKI/AAAAAAAABbY/V2oNGHu4lAQ/s1600/tibor.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-zF3GT3k7CS0/Um2yBMMEfKI/AAAAAAAABbY/V2oNGHu4lAQ/s1600/tibor.jpg" /></a></div>
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<br />
<a href="http://www.typography.com/about/" target="_blank">TOBIAS FRERE-JONES</a>:<br />
Tobias is an American designer who works in New York City with fellow type designer Jonathan Hoefler. Since 1989, Jonathan Hoefler and Tobias Frere-Jones have helped some of
the world's foremost publications, corporations, and institutions
develop their unique voice through typography. Their body of work
includes some of the world's most famous designs, typefaces marked by
both high performance and high style.<br />
HIS WORK:<br />
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<a href="http://3.bp.blogspot.com/-jV2gbV2WPDY/Um2y0MS090I/AAAAAAAABbg/1_x--fNg694/s1600/tobias.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-jV2gbV2WPDY/Um2y0MS090I/AAAAAAAABbg/1_x--fNg694/s320/tobias.jpg" width="245" /></a></div>
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We also watched <a href="http://vimeo.com/65899856" target="_blank">this</a> video at the beginning of our type project. This video explores the whole history of typefaces. When watching it the first time it was interesting but hard to grasp all of the information. Watching it now, I picked up more details about this history of type. Like how most of the beginning typefaces were developed and edited to benefit the legibility of it. And how during the second industrial revolution advertising created a need for new type faces to be used in large sizes for posters and billboards. This is where Egyptian, or slab serif, came from which are usually used for titles. It's also important to realize how the creation of the computer completely changed the typography world. Now anyone has the freedom to create their own unique typeface. This video is a quick and easy way to view the history of typography in an interesting way.<br />
<br />
While my designer, Otl Aicher, isn't included in the movie "Helvetica" it was still interesting to see just how powerful this type face has been and to hear other type designers talk about this revolutionary font. I had not seen the film before, and it gave me a new perspective on the typeface. <br />
<a href="http://en.wikipedia.org/wiki/Jonathan_Hoefler" title="Jonathan Hoefler"></a> <br />
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Barry
is a seasoned brand experience professional who has straddled the
imaginary divide between creative and account leadership.
<br />
Keenly aware of recent changes in how consumers make decisions, Barry
is an expert is finding new ways to drive results from awareness to
evangelism.
<br />
Barry is responsible for developing the BanklessTimes image, identity and branding as well as the prototype site design.
<br />
He is a principal in the Barry Deck Group in Los Angeles, a brand
design and strategy group dedicated to helping brands build great
customer and business relationships.
<br />
Barry led brand launches and relaunches with Coca-Cola and other major national brands.
<br />
Prior to starting his own firm, Barry was a creative director at Ogilvy & Mather in New York.
<br />
He has an MFA in visual communication from California Institute of the
Arts and a BFA in visual communication from Northern Illinois
University.
<br />
- See more at: http://banklesstimes.com/ourpeople/biography-barry-deck/#sthash.pFlaZAeF.dpuf</div>
<div id="stcpDiv" style="left: -1988px; position: absolute; top: -1999px;">
Barry
is a seasoned brand experience professional who has straddled the
imaginary divide between creative and account leadership.
<br />
Keenly aware of recent changes in how consumers make decisions, Barry
is an expert is finding new ways to drive results from awareness to
evangelism.
<br />
Barry is responsible for developing the BanklessTimes image, identity and branding as well as the prototype site design.
<br />
He is a principal in the Barry Deck Group in Los Angeles, a brand
design and strategy group dedicated to helping brands build great
customer and business relationships.
<br />
Barry led brand launches and relaunches with Coca-Cola and other major national brands.
<br />
Prior to starting his own firm, Barry was a creative director at Ogilvy & Mather in New York.
<br />
He has an MFA in visual communication from California Institute of the
Arts and a BFA in visual communication from Northern Illinois
University.
<br />
- See more at: http://banklesstimes.com/ourpeople/biography-barry-deck/#sthash.pFlaZAeF.dpuf</div>
Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com1tag:blogger.com,1999:blog-7219755378922065895.post-22540747051923075462013-10-21T17:04:00.001-07:002014-01-18T22:33:50.791-08:00infographicsI'm in the process of designing info graphics, and I've been exploring successful info graphics online. I wanted to share some of the ones I've found that have been inspiring to me.<br />
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<a href="http://1.bp.blogspot.com/-A4hFKXsFCR0/UmXAWghgAlI/AAAAAAAABZ0/J3MRmtT7Nxg/s1600/coffee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-A4hFKXsFCR0/UmXAWghgAlI/AAAAAAAABZ0/J3MRmtT7Nxg/s400/coffee.jpg" height="377" width="400" /></a></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-qBEwruEINIk/UmXAXu5E3gI/AAAAAAAABZ8/fBBnsGZiGz0/s1600/hipster.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-qBEwruEINIk/UmXAXu5E3gI/AAAAAAAABZ8/fBBnsGZiGz0/s640/hipster.jpg" height="640" width="480" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This poster was well designed and well executed. My topic involves style and fashion, and I had thought about doing some sort of layout of an outfit so this was an interested info graphic to look at.</td></tr>
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-qSNrDOezPZ8/UmXAZcv8XeI/AAAAAAAABaQ/IKa_V8DIp-w/s1600/infographic+2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-qSNrDOezPZ8/UmXAZcv8XeI/AAAAAAAABaQ/IKa_V8DIp-w/s1600/infographic+2.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">infographic from: <a href="http://www.domo.com/learn/anatomy-of-the-worlds-top-performing-ceos"><span style="color: black; font-family: Tahoma; font-size: x-small;"><span dir="ltr" style="font-size: 10pt;"><span style="font-family: Times New Roman; font-size: x-small;"><span style="font-size: 16px;"><span style="color: #282828; font-family: Times New Roman,serif; font-size: small;">http://www.domo.com/learn/anatomy-of-the-worlds-top-performing-ceos</span></span></span></span></span></a></td></tr>
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<tr><td class="tr-caption" style="text-align: center;">I loved the typography of this info graphic, and the feel overall of the design.</td></tr>
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I thought all of these were successful in multiple ways. For my project I will be creating a type based, image based, and one created without the computer. Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-19894869494535729662013-10-15T19:21:00.001-07:002013-10-15T19:21:07.495-07:00the vocab of type<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">TYPEFACES & EXAMPLES</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">- Old Style: Typeface styles derived from fifteenth to eighteenth century designs, and characterized by moderate thick-and-thin contrasts, bracketed serifs, and a handwriting influence. <i>Examples: </i>Garamond, Minion, Caslon, Goudy, and Centaur</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">- Transitional: Classification of type styles combining aspects of both Old Style and Modern typefaces; for example, Baskerville. <i>Examples:</i> Baskerville, Georgia, Bookman, and Mrs Eaves.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">- Modern: Term used to describe typefaces designed at the end of the eighteenth century. Characteristics include vertical stress, hairlines serfs, and pronounced contrasts between thick and thin strokes. <i>Examples:</i> Bodoni, Century Schoolbook, Didot, and Onyx.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">- Slab Serif: square or rectangular serifs that align horizontally and vertically to the baseline and are usually the same (or heavier) weight as the main strokes of the letterform. <i>Examples: </i>Serifa, Archer Book, Memphis, and Clarendon.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">- Sans Serif: Typefaces without serifs. They first appeared in the early nineteenth century, but their use accelerated during the 1920s. Example: Rotis, Univers, Meta, and Futura.</span><br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">PROPORTION: four major variables control letter form proportion-- the ratio of letter form height to stroke widgth, the variation between the thickest and thinnest strokes of the letter form, the width of the letters, and the relationship of the x-height to the height of capitals, ascenders, and descenders.<br /> </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">STROKE WEIGHT: the lightness or heaviness of a typeface, which is determined by ratio of the stroke thickness to character height<br />AXIS/STRESS: the gradual variation in the thickness of a curved character part or stroke; often used for any variation in the thickness of a character part or stroke.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">SMALL CAPS: a set of capital letters having the same height as the lowercase x-height, frequently used for cross-reference and abbreviations.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">LINING FIGURES: numerals identical in size to the capitals and aligned on the baseline.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">NON-ALIGNING FIGURES: numerals that jut above and below the baseline.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">LIGATURES: two or more characters linked together as one unit, such as ff. The ampersand is a ligature originating as a letter combination for the French for et ("and") in medieval manuscripts.<br />
DASHES: Em dash: a dash one em long. Also called a long dash / en dash: a dash one en long. Also called a short dash.<br />
APOSTROPHES: </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span>a punctuation mark ( ’ ) used to indicate either possession</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span></span>(smart quotes: </span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span>quotation marks that, although all keyed the same, are
automatically interpreted and set as opening or closing marks rather
than vertical lines.)</span> </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">OPTICAL RELATIONSHIPS: mathematics of letter form construction can result in spacial problems, because diverse forms appear optically incorrect. For example, pointed and curved letters have little weight at the top and/or bottom guidelines and the apexes of pointed letters extend beyond the baseline to make them appear the same height.<br />
TYPE MEASUREMENT: the contemporary American measurment system has two basic units: points and picas. There are 72 points in an inch and 12 points in a pica.<br />
-baseline: an imaginary line upon which the base of each capital rests</span><br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">PARTS OF A LETTER: </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">x-height: the distance from the baseline to the mean line. Typically, this is the height of lowercase letters and is most easily measured on the lowercase x.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">cap height- an imaginary line that runs along the tops of capital letters</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">ascender- a stroke on a lowercase letter that rises above the meanline</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">descender- a stroke on a lowercase letterform that falls below the baseline</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">arm- a projecting horizontal stroke that is unattached on one or both ends, as in the letters T and E.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">leg- the lower diagonal stroke on the letter k.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">tail- a diagonal stroke or loop at the end of a letter, as in R or j.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">eye- the enclosed part of the lowercase e</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">apex- the peak of the triangle of an uppercase A.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">crossbar- the horizontal stroke connecting two sides of the letterform (as in e, A, and H) or bisecting the main stroke (as in f and t).</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">counter- the negative space that is fully or partially enclosed by a letter form</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">bowl- a curved stroke enclosing the counter form of a letter. An exception is the bottom form of the lowercase roman g, which is called a loop</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">link- the stroke that connects the bowl and the loop of a lowercase roman g. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">ear- a small stroke that projects from the upper right side of the bowl of the lowercase roman g.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">loop- the bottom form of the lowercase roman g<br />
TYPE HOUSE/ FONT HOUSE: businesses that design and sell fonts. Examples: House Industries, Emigre Fonts, The Font Bureau, Inc., Abode Fonts, ITC, and Type Foundry.</span>Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-81133580494768864452013-10-10T23:47:00.000-07:002013-10-10T23:47:19.026-07:00// Sneak Peak<div class="separator" style="clear: both; text-align: center;">
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Today I turned in the first part of my branding project. I haven't finished taking high quality photos of all of my designs, but here's a sneak peak Insta video into my world of elephants, donuts, and design. I branded a donut food truck called "Junk in the Trunk". Can't wait to share more later. But for now, enjoy.</div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dy3WQoFqhDWn-T7lf8j1gZGyZaNRWc_cpM4P8vFTZe0OW9Ok4rtZgo9EVdWr4srT2h-7Pl7Ulc2vdspcx_VSA' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<br />Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-49872624284146002822013-10-06T12:31:00.004-07:002013-10-06T12:31:44.972-07:00#ASOSoncampusStarting this fall semester I have been a KU campus rep for <a href="http://us.asos.com/" target="_blank">ASOS</a>, an online fashion brand that sells mens and womens clothing, accessories, shoes, etc. of their own brand as well as many of my favorite brands like Free People, Wildfox, Mink Pink, and many others. I'm so excited to have this opportunity as it's been so much fun so far as well as a great experience working with ASOS as well as the people at Youth Marketing Connection.<br />
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This last Saturday I had my first big event on campus, "Game Day/Big Event Fashion Spotter" where I went around tailgates before the KU vs. Texas Tech homecoming game and handed out free ASOS goodies to college students. I handed out an assortment of free things such as cups, bottle opener key chains, sunglasses, and even some $50 gift cards to the most fashionably dressed students! I wanted to share a few photos from the event, but you can see the whole album <a href="https://www.facebook.com/allie.welch.965/media_set?set=a.10152076455633296.1073741829.683458295&type=3" target="_blank">here</a>.<br />
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<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-FD6MLWOGGrM/UlG5dneMenI/AAAAAAAABYU/KzP88ZblFuA/s1600/IMG_0898edit.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="http://1.bp.blogspot.com/-FD6MLWOGGrM/UlG5dneMenI/AAAAAAAABYU/KzP88ZblFuA/s400/IMG_0898edit.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The students loved getting the freebies as much as I loved handing them out!</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Loved this gift card winner's sunflower leggings. Perfect for a Kansas game day!</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Another gift card winner - looking cute in her red game day maxi!</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">My ASOS denim shirt was perfect for game day!</td></tr>
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The best part was handing out the $50 gift cards, cause some of the recipients were SO excited!<br />
Check out ASOS on facebook (linked above), as well as <a href="https://twitter.com/ASOS_Us" target="_blank">Twitter</a>, and Instagram: @ASOS.Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-7379503562879509242013-09-24T12:36:00.003-07:002013-09-24T12:38:29.270-07:00type projects.Yesterday we turned in our first project for type class [ Visc 202 ] and I wanted to share my final layouts as well as the link to my behance which displays the final project.<br />
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This first project explored the design of 8" x 8" layouts using a grid to display the information of the Sunset & Sunrises for Lawrence on various dates. The body type we were required to use was given to us, and we were challenged on different phases of the project with different restrictions. All of the phases, starting with cut and paste and then moving to the computer, had to display the type in a visually pleasing way while also striving to use hierarchy in the design to easily flow the reader through the information. Below you can see my final seven layouts (2 from phase 1, 2 from phase 2, and 3 from phase 3). For the final turn-in we mounted these seven layouts on 12" x 12" presentation boards along with our process notebook of all of our process bound together.<br />
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You can check out this project on my Behance site <a href="http://www.behance.net/AllieWelch" target="_blank">here</a>. I will continually update my projects from this year on that site, so feel free to keep checking back at what else I'm working on.<br />
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<span style="font-size: x-large;"><i><b>MUSICAL INFLUENCES:</b></i></span><br />
<span style="font-size: x-large;"><span style="font-size: small;">During this project I was, and still am, obsessed with the new record "The Walking In Between" by Ben Rector. While it didn't directly influence any of my designs for this project, I listened to it over and over and over again while working on most of these layouts. Check it out.</span><i><b> </b></i></span><br />
Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0tag:blogger.com,1999:blog-7219755378922065895.post-89763801508084241342013-09-17T19:45:00.003-07:002013-09-17T19:45:19.169-07:00dreaming of summerMy friend Sidney and I took my new camera out this summer for a little photo shoot just for fun.<br />
We channeled our inner Free People and took to the fields of Wichita. Below are the results.<br />
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<br />Anonymoushttp://www.blogger.com/profile/01849211545158551011noreply@blogger.com0