Tuesday, November 12, 2013


For typography we were asking to explore and blog the answers to the following questions:

_ What are the advantages of a multiple column grid.?
A: Multicolumn grids provide flexible formats for publications that have a complex hierarchy or that integrate text and illustrations. The more columns you create on your grid, the the more flexible your grid becomes.

_ How many characters is optimal for a line length? words per line?
A: A line should be approx 12 to 14 inches long. When working with a 9 pt to 12 pt font, a maximum of ten to twelve words or sixty to seventy characters per line would be acceptable.

_ Why is the baseline grid used in design?
A: Baseline grids serve to anchor all (or nearly all) layout elements to a common rhythm.

_ What are reasons to set type justified? ragged (unjustified)?
A: Justifying your text makes a clean shape on the page as well as uses space efficiently. Flush left and jagged right goes along with the organic flow of language and avoids awkward spacing that justifying sometimes creates.

_ What is a typographic river?
A: a typographic river is the space between words in paragraphs that form and connect between lines to form a river-looking space throughout the paragraph. This is distracting and awkward to the reader and should be fixed.

_ What does clothesline, hangline or flow line mean?
This is the imaginary line created on a page where the designer decides to "hang" the text from on that page.

_ What is type color/texture mean?
A: Type color is effected by the space in between the lines of text. Smaller lines = bolder type color. Thicker lines = less type color. Texture is created in typography by mixing bold typefaces with thin small ones; creating contrast with your use of type.

_ How does x-height effect type color?
A: Typefaces with larger x-heights need more interline spacing than those with smaller x-heights. Therefore, typefaces with smaller x-heights have denser color than those with larger x-heights.

_ What are some ways to indicate a new paragraph. Are there any rules?
A: Some ways to indicate a new paragraph are: indents, a space between lines, along with many different ways designers get creative with coming up with ways. The only rule I could find was to not indent the first line of the first paragraph, as it is the beginning and no separation mark is needed.

A key image:

I'm still trying to nail down exactly what I want to use for my key image for my typography project, but I want to do one similar to the picture above. I know it want it to be an image that captures how he photographs fashion as well as captures emotion through the photo.

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