Sunday, January 26, 2014

type journal: jessica hische & louise fili

For this week's journal in typography class we were assigned to watch this video of Jessica Hische. Jessica is an illustrator, designer, hand-letterer, and creator of beautiful artwork. In the interview she went through a timeline of how she became the designer she is today (or up unto that point in the video) because she had stumbled into a niche profession of being a hand lettering designer. 
I have always loved and appreciated hand lettering, so it was interesting to hear about it from someone who knows whats up.

She talked in the video about how lettering and type are two very different things. Letting are word that exist for a specif location/application. Type, on the other hand, are designed to be type-able fonts or design of the whole alphabet. I thought this was a good take-away/thing to remember as a designer.

She also talked about how as a designer you have to have the patience of making new things every time. You can't just pull things from past work and think they'll fit into new projects. She was referencing how she makes new type and lettering for new projects, because it wouldn't be it's best/perfect if she didn't do so.

Near the beginning of the video, she talked about her time working for Louise Fili. She told about different lettering project she had done, and then that work has really impacted her free lance work. I noticed how she is continuing to learn and build off of everything she's done. That's an important thing to remember as  designer - that you're always evolving. She talked about how she really have to find her niche in illustration and design and learn to do that really well. 

Another interesting project she talked about was her Daily Drop Cap project. This was one of her side projects, but it made her well known as a designer. She decided when she stopped working for Louise Fili and went free lance full time she wanted to be sure to be working on lettering projects at all time, so she decided to make one drop cap a day until she made twelve fonts. It was exciting hearing her talk about this project and other projects she did on her own or for "fun" because you could tell they were things she was passionate about. It was these projects that kept her loving design when maybe she didn't have other fun projects that were paying the bills. It's inspiring to hear about those kind of projects as a designer. 

After watching the video I went through her website and pulled some of her work that I really loved for inspiration.

I also pulled some work from Louise Fili's website that I loved. I noticed when looking through her work what a wide range of styles she incorporates into her work. Even the hand lettering in each project has it's own twist. That is something I really appreciate about her work.

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